Diamond,inc. 1,800 yen　(ISBN4-478-38031-7)
(C)allrights reserved by TOSHIAKI MATUOKA 1995

MRI conducted direct interviews with CEO and other board members of Mercedes-Benz (MB) in Stuttgart Germany. This book is consisted of 9 chapters eg.
1) MB management innovation
2) From Dr. Niefer to Mr. Werner regime
3) MB reengineering
4) CS marketing strategy
5) Challenge of safety
6) Environment issues
7) Productivity revolution
8) Strategic product restructuring
9) Global strategy
The main issue is how to overcome sluggish business condition and enhance their revenue and profit in the severe economic world. Especially this book focus on the reengineering method in product development, the advanced safety concept, facility management policy of the head office, and global marketing strategy etc. This book must suggest a lot of essence to support your strategic management.